Word: graphically
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Dates: during 2000-2009
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Superman Leaped 40 years' worth of tall buildings on the printed page before he landed his first feature film, in 1978. In 2003, Wesley Gibson, the cubicle-dwelling assassin in Mark Millar's nihilist graphic novel Wanted, had producers circling before his first issue even went to print. Millar's work is unlikely source material for a big-budget movie; one of his obscenely named villains is made of fecal matter from 666 evildoers, including Adolf Hitler and Jeffrey Dahmer. Nevertheless, Wanted is now a glossy summer action movie starring James McAvoy, Angelina Jolie and Morgan Freeman, directed...
...wasn't until the 1980s that graphic designers felt able to properly reference Chinese themes. China's economic reforms, and Hong Kong's imminent decolonization, prompted the quest for a common visual identity. This took place not only at the very moment that Western consumers began exhibiting unprecedented curiosity about Chinese belief systems and culture, but also at a time when multinational brands needed a sinicized graphic language in order to address hundreds of millions of Chinese shoppers. A postmodern Chinese style subsequently entered the global marketplace, appropriating elements of brushstroke calligraphy, Buddhist iconography, imperial and folk art, Shanghai...
...however, the post-postmodern phase of the genre that readers will encounter in 3030: New Graphic Design in China. This thought-provoking anthology is edited by the talented Hong Kong designer Javin Mo and brings together the work of 30 of his generational peers from mainland China - designers aged around 30 and therefore born at the dawn of the country's economic liberalization. Very little of the book consists of applied graphics - the retail posters, brochures, advertisements, packaging and point-of-sale material that are the designer's daily duty. Instead, the work is mostly theoretical: experimental typography, avant-garde...
...generation represented in 3030 produces work that is experimental and irreverent, but of high enough quality to avoid seeming jejune. As its members mature over the next decade, we will know whether these pages have documented the emergence of the most creative and fortunate establishment of graphic designers China has ever seen, or a marginal group of theoreticians, intoxicated by the freedom denied to their predecessors, clucking over puzzling fonts and byzantine typography. This book doesn't help us decide which, but it does open the debate...
...gorgeously arid, live-action waste dump. The appointments of the Axiom, exterior and interior, are as finely detailed as those in any Star Wars or Alien film. Even if the exploits of WALL?E and EVE don't take and break your heart, you'll be impressed by the graphic design...