Word: grappa
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Dates: during 1970-1979
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...case of sour grappa? Possibly. The figures paid for books are impressive, but to recoup a multimillion-dollar investment today, paperback publishers must tout their products like new cars. Record-sale publicity is one way. And, of course, there are gimmicks and advertising blitzes for the soon-to-be-made-into-a-major-motion-picture that augment the hard-sell paperback commercials on radio...
market in much the same way. Before 1970, liquor stores used to stock tequila -if they carried it at all-on a back shelf alongside ouzo and grappa. In the past five years, however, annual imports have increased more than 400%; where only a handful of brands were available north of the border ten years ago, some 250 labels are now registered, accounting for total yearly sales of more than 5 million gallons. Says an industry newsletter: "Tequila...