Word: grasp
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Dates: during 1960-1969
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...world is satiated by conventional music," explains Siday. "To grasp a listener today, you have to give him something new." The whole trick lies in "the art of miniaturization -saying something that instantly stands for a corporation's personality." His instructions for the signature music for American Express were that it should say "America, business, travel." The America part was easy; he simply recorded six notes of the national anthem, then added a dash of business and travel by "tricking the tape up a bit" with his machines. What these signatures say to Siday is money. None of them...
...hero takes refuge in an abandoned greenhouse near the headquarters of an enemy regiment. He sits in plain sight of the enemy soldiers on the sound theory that he cannot be convicted of trying to escape. He is right. He is ignored in his transparent house. The enemy cannot grasp this military absurdity; they do not really "see" this most visible of men, and they, of course, are only a blur to him. This is the first of many paradoxes that Dennis develops in this deceptively simple tale...
Khakis & Desert Boots. For the present, however, a victory of any kind seems beyond Hanoi's grasp. The Americans from their hilltop positions control all the major corridors to the south. The North Vietnamese, says one high-ranking Marine officer, are "no better at running these damned hills than we are, and they don't know the country any better. Once they commit themselves en masse down one of these draws, we can bomb them and shell them night...
...guns of U.S. Navy vessels made escape impossible, the Reds could either fight and die, or surrender. A record number chose the lesser part of valor, producing the highest prisoner count of any operation in the war. As Operation Irving progressed, some 320 surrendering Viet Cong stumbled into the grasp of the Aircav alone...
When he is through speaking, the crowds engulf him, clutching at his arms, reaching over his shoulders to grasp his hand, clapping him on the back. "You're wonderful!" women cry. Men shout, "Good luck!" He is besieged for autographs. Reagan is not a compulsive crowd plunger, like Nelson Rockefeller, or an irrepressible hand grabber, like Lyndon Johnson. By nature he is almost reticent. At a factory gate, he will often wait with hands limp at his sides, nodding a .bit awkwardly at passers-by until someone recognizes him. Then, on center stage, Reagan's face lights...