Word: grasse
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...selling the brand abroad has been keeping it hot at home. Whether in Detroit or Taipei, the company relies on grass-roots marketing. To explain how to "heel" skate on one rear wheel, the company cherry-picks a handful of cool kids, "like school athletes," in selected schools to join Team Heelys. These paid performers demo the shoes at malls, concerts and sporting events, and they also chat up Team Heelys wannabes on the Heelys website, generating cred and buzz...
...which started its season a full 22 games into Florida’s 58-game regular-season schedule, it was nice just to get some fresh air. The Crimson had practiced almost exclusively indoors at the Palmer-Dixon tennis courts for more than a month. “Our grass was yellow,” said sophomore Matt Vance of a workout in the 30-degree cold last week. “The dirt was like playing in a sandbox. [This weekend] we were getting sunburned, but we were all loving it.”The Gators once again played...
...result, he looked for people who could express as much with their faces and actions as they do with their lines. Newcomer Rudy Youngblood, 25, a movie-star handsome Comanche and Cree Indian who plays the Apocalypto hero named Jaguar Paw, grew up in Texas and had been a grass dancer with the Native American Dance Theater before Gibson found him last year. "As a dancer, I know how to tell a story with my eyes and my body, which is the kind of acting this film requires most," says Youngblood. "But I also have ancestors who fought at Wounded...
...hour south of the Great Salt Lake, a two-lane blacktop crosses a cattle guard into a wild expanse of golden scrub grass. A few trailers and prefab houses, a collection of junked cars and a gas station that sells Spam and soda pop--such is the homeland of the Native American tribe known as the Skull Valley Band of Goshutes. At their peak, the Goshutes numbered 20,000. Today only a dozen of the band's 121 members live on the 18,000-acre reservation; the rest have scattered across the West in search of a better life...
...enough, but it’s just not the way things are anymore.” Which is why Walsh is tickled to death with junior Brendan Byrne, his .300-hitting second baseman who moonlights as a backup forward on the hockey team until spring rolls around and the grass of O’Donnell Field beckons. Along with sophomore Brad Unger, a forward on the basketball team, Bryne represents what Walsh calls a “dying breed.” He stays with the nationally-ranked skaters until mid-February, and then it’s over...