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Religious films are notoriously hard to market. The U.S. is stocked with believers, but they don't often go to movies made for them. Some films financed by Christian groups, like The Omega Code, have relied on grass-roots campaigns to spread the word, with mixed results. For the animated Moses film The Prince of Egypt, producer Jeffrey Katzenberg consulted hundreds of religious leaders and scholars, then made changes to placate the experts and avoid the sort of controversy that is hurting The Passion...

Author: /time Magazine | Title: The Last Vexation Of Mel | 9/1/2003 | See Source »

Promoters think there is a huge potential audience out there. Indeed, on Oct. 19, the city of Midland, Texas, will become the first government entity to convene a race. "These are grass-roots events aimed at everyday people who want to have a good time and go fast in a responsible way," says Mike Borders, a retired Air Force officer who is one of the Ms in MKM Racing...

Author: /time Magazine | Title: The Need for Speed | 8/25/2003 | See Source »

...tolerant, and that meant restoring it to its original structure. For guidance, he and his colleagues turned to old photographs and historic texts, all of which confirmed that prior to European settlement, the ponderosa pine forests of the Southwest looked very different, with "every foot...covered with the finest grass," wrote a traveler who passed through the area in the mid-1800s, "and unencumbered with brush wood...

Author: /time Magazine | Title: Fireproofing The Forests | 8/18/2003 | See Source »

...course, is aware that the government's core support comes from the grass roots: families in government housing estates who would view radical changes in family and marriage patterns as alarming, and where a gay child could expect to be tolerated at best or disinherited at worst. For these reasons, the government wants to move slowly...

Author: /time Magazine | Title: Singapore: It's In to Be Out | 8/10/2003 | See Source »

Breaking the Grass Ceiling Growing up in the Swiss canton of Jura, Nicole Petignat says, "all we had was soccer." Lots of girls dabbled in the beautiful game, but Petignat made a rarer call: she decided to become a referee. What a call it turned out to be. Petignat, 36, is set to become the first woman ever to referee an international men's club soccer match when Sweden's AIK Solna plays Iceland's Fylkir this month in the UEFA Cup qualifying round in Sweden. Although...

Author: /time Magazine | Title: Sports Watch | 8/10/2003 | See Source »

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