Word: grassing
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...Project. Like the witchy summer hit, The Omega Code, starring Michael York and Casper Van Dien, was made on a modest budget--$7.2 million. And like Blair, it ran a remarkable under-the-radar promotion campaign. But where Blair used the Internet, Omega employed an even more unusual grass roots: it was sold almost exclusively through--and to--the Evangelical Christian community. Crowed producer Matthew Crouch: "I feel we've identified a new consumer group that Hollywood, Wall Street and Madison Avenue don't know exists. We've primed the pump, and there will be more to come...
...debate over the use of artificial turf in athletic stadiums and its role in player injuries is one of long standing [SPORT, Oct. 4]. As a researcher of football-injury risk factors, I believe scientific studies of artificial turf have been inconclusive, because natural grass has been treated as a single entity. The hardness, density and traction of natural grass vary significantly from field to field. Since natural grass changes with the weather, it is very difficult to compare it to artificial turf. The relative injury risk for artificial turf vs. natural grass will be understood only when researchers...
Women are a lucrative, if previously ignored, market for sex merchants. And Ann Summers--"a company run by women for women"--has successfully homed in using traditional grass-roots marketing techniques, mainly home-party sales. "We're exactly like Tupperware, but a bit more fun," explains Gold. Ann Summers hauled in $22.5 million for the year ending June 30, 1998. Seventy percent came from home-party sales (which include Internet and catalog purchases); the shops account for the rest. But that equation may soon change...
...Meals need to be served, grass needs to be cut, floors need to be cleaned, and we're proud of the workers here that are doing it," Duehay said. "They should make enough money to bring up their families and have a decent place to live...
...declare a definitive link. Meanwhile, though, if you have a massive wardrobe to keep clean and wide swaths of lawn to maintain, it might be worthwhile to explore less toxic options, such as eco-friendlier Perry Process dry cleaning and some of the more organic methods of grass control that are available...