Word: greatests
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...from certain that the dramatic - some might say desperate - call for volunteers will be a significant cost-cutting measure. Hit hard by the slump in air travel following the first Gulf War, BA gave away some $10 million worth of seats in what it dubbed the "world's greatest offer." That move "had a party atmosphere and a confidence and scale that actually built the BA brand despite the fact that it was giving stuff away for free," recalls Rita Clifton, chairman of global brand consultancy Interbrand...
...titles in the 1960s, set his alarm for 5 a.m. to watch the match. Not far away in Los Angeles, Sampras rolled out of bed in time to catch Federer's winning shot, and then tell journalists that he believes that the Swiss player should now be considered the greatest ever. Woods was at home with his wife, "yelling at the TV, the whole deal...
...people speaking a language he didn't understand. The one note of support from a fellow player he received came from Federer. "I had only played him two or three times," Blake says. "But he was thinking of me, and knowing I was alone. He's not only the greatest player, he's the greatest champion this sport could hope...
Supreme Leader Ayatollah Ali Khamenei said Monday the government would conduct an investigation into the election. The move seemed intended to calm protester anger but was followed by a rally of hundreds of thousands of people that presented one of the greatest challenges to Iran's government since it took power in the 1979 Islamic Revolution...
...also explicitly denied Palestinians their greatest dream: the right of some 5 million Palestinian refugees to return to what is now Israel. "Justice and logic dictates that the problem of the Palestinian refugees must be solved outside the borders of the state of Israel. There is broad national agreement on this," he said to thunderous applause from a stage at Bar Ilan University. He also reiterated Israel's intention to keep a grip on Jerusalem, which Palestinians also want as their capital. The Palestinian reaction was unsurprising. Said Palestinian chief negotiator Saib Arekat: "In a thousand years, no Palestinian leader...