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Word: greats (lookup in dictionary) (lookup stats)
Dates: during 1940-1949
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Usage:

...around and wait between jobs, and collect 10% of their fees. It is usually the model who has to sell herself, tramping in & out of photographers' studios, showing her scrapbook, trying to look like the advertisers' cryptic specifications ("We need the soap and motherhood type"). By great good fortune she may land a movie contract.† But in most cases, she will achieve a glamourous life only in the ads she poses...

Author: /time Magazine | Title: ADVERTISING: Billion-Dollar Baby | 9/19/1949 | See Source »

...moves along in constant and successful pursuit of happiness, from high school prom to church wedding to a mortgage-free white frame house, she becomes a nearly epic figure: America's Everywoman. Her great and simple message is: life can be happy and Everywoman can be beautiful...

Author: /time Magazine | Title: ADVERTISING: Billion-Dollar Baby | 9/19/1949 | See Source »

...about in this shoddy dilemma until it stumbles into a shoddier solution. Halfback Mature's recipe for mending a broken marriage: smear your wife's lipstick across her chin, beat her about the face and tell her you love her. All in all, Easy Living is no great shakes either as education or entertainment...

Author: /time Magazine | Title: The New Pictures, Sep. 19, 1949 | 9/19/1949 | See Source »

...striking thing about Feikema's hero Thurs Wraldson, a poor boy from an orphan farm, was his great size. As he began his studies at Christian College and Seminary in Michigan, "all human life, all its habits, its mores, was against him. The doors and the bathrooms and the beds and the clothes." The petite coed of his choice turned him down; his grip was a menace to life & limb, and after one embrace of his "massive passion," she had to call the doctor...

Author: /time Magazine | Title: Books: Prairie Giraffe | 9/19/1949 | See Source »

...pitch is a big flop; his employer outmaneuvers him. So he signs up with the Government as a research physicist, helps split the atom and make the bomb possible. In postwar Washington (and still panting after the big money 5, he is about to team up with malefactors of great wealth who want to kidnap atomic energy for private profit. But a Congressman's rabble-rousing speech sickens him, sends him back to unhampered research behind university walls...

Author: /time Magazine | Title: Books: Life with the Physicists | 9/19/1949 | See Source »

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