Word: green
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...Easy Being Green...
...roof the Academy really is overtaken by nature. It's topped with a 2.5-acre (1 hectare) field of native California plants, a "green roof" that aids in heating and cooling efficiency. The roof comes with its own topography of seven grassy humps, including two perforated by circular skylights. It's a surreal terrain, full of dreamlike, fertile swells. If Antoni Gaudí had been a hobbit, he might have designed something just like...
...penetrated by it. That's a good metaphor for the cooperative dealings with the environment that Piano wants his building to symbolize. He sees the project as a step toward developing what he calls "the aesthetics of sustainability," a new vocabulary of forms for a future in which green buildings will be the norm. "The 19th century was about new kinds of construction," he says. "Steel and so forth. And the 20th century created a language for that. Now architects must develop an aesthetic for our discovery about the fragility of nature." And as they do, one of the places...
...muse of history had turned out to be a Hollywood exec, green-lighting a bad remake of a crummy original. (The guy who decided to give us another Knight Rider, for instance...
...authors give seven (of course!) common failure patterns, and they are not shy about listing the corporate Hall of Shame. The misbegotten strategies include Staying the (Misguided) Course (Kodak); Misjudged Adjacencies (Oglebay Norton); and Fumbling Technology (Iridium). But most relevant to the current Wall Street subprime crisis is the Green Tree Financial Corp. debacle. The firm made trailer-home ownership more accessible to low- and middle-income consumers. At its pinnacle, the company financed more than 40% of trailer homes, many with mortgages for people with bad credit. In 1998, Green Tree was bought by Conseco for a hefty...