Word: greenberg
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Dates: during 1990-1999
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...White House lexicon will be references to "universal coverage," "insurance-purchasing alliances" and "employer mandates." In their place, Clinton is using the phrases "guaranteed private insurance," "real insurance reform" and "health benefits guaranteed at work." The reason: the new phrases were test-marketed in public-opinion research by Stanley Greenberg, the outside consultant who runs the most comprehensive White House polling operation in history. Greenberg, say White House officials, discovered that Clinton's plan wins higher approval ratings when the new, less jargony terms are used to describe...
...President's first year in office, the Democratic National Committee paid Greenberg more than $1.9 million for national surveys, tracking polls, focus groups and consulting services, most of it on Clinton's behalf. That compares with the roughly $400,000 the Republican National Committee shelled out to Bush's pollsters in 1989, some of which was for polling in the 1988 campaign. Even Richard Wirthlin, who as Ronald Reagan's pollster was considered to have almost mystical influence over the White House, didn't take the public's temperature for his boss as often as Greenberg does for Clinton...
...transform itself from a liberation movement with a history of violence into a modern, functioning, grass-roots political party. Some of Mandela's top lieutenants are learning to perfect their new roles as politicians under the tutelage of Swedish Social Democrats and such Clinton campaign stalwarts as pollster Stanley Greenberg and media adviser Frank Greer. The foreign experts are coaching the A.N.C. on everything from organizational structure and strategy to the finer points of television appearances and how to handle reporters...
White House chief pollster Stanley Greenberg,who organized the President's dinner,characterizes Sandel's impact on Clinton as"almost a release, allowing him to go back to theway he understands political life...
...cloudy winter afternoon, Florann Greenberg, a teacher at P.S. 14 in New York City, noticed that her first-grade class was growing fidgety. One girl, dropping all pretense of work, stared at the snow falling outside the schoolroom windows. Annoyed, Greenberg asked her, "Haven't you seen snow before?" The girl whispered, "No." Her classmates began shaking their heads. Then it dawned on Greenberg: of course these children had never seen snow; almost all were immigrants from Colombia and the Dominican Republic. Immediately, she changed the lesson plan. New topic: What is snow? How is it formed...