Word: greenberg
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Dates: during 1990-1999
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...prospect is represented by a film called Everything's George, which begins shooting this week. It will star George Burns, who is also dead but will nevertheless appear, as himself, with the blessing of his estate. "Five weeks after he died, we already had the rights," boasts producer Paul Greenberg. The screenplay posits Burns as a recent arrival in heaven, a Level One angel desperate to reunite with his wife Gracie Allen, who preceded him to heaven way back when and is now a Level Six angel. The only way Burns can make Level Six himself is by returning...
...snagged plea bargains or guilty verdicts in eight cases, including the conviction of Sun-Diamond Growers, a California raisin-and-nut cooperative, for, among other things, giving Espy luggage, meals and transportation. But even before his recent big losses, lawyers were complaining that Smaltz and his deputy Ted Greenberg have acted like wayward cowboys. Hiram Eastland, a lawyer representing former Espy aide Ron Blackley, says Smaltz's lawyers put Blackley's wife on the stand and tried to get her to testify against her husband despite the long-standing marital-privilege doctrine. He says they also hauled the aide...
...pressure led to a shake-up last October, when McDonald's CEO and chairman Michael Quinlan brought in Greenberg. He carries an unlikely pedigree--he was an attorney and accountant at Arthur Young who moved over to his client, McDonald's, as chief financial officer in 1982. He spent lots of time building the financial structures needed for the company's overseas development, but has little experience in burger warfare. That's part of his charm. "I don't feel defensive," he says...
...will head for the Arches. But the more stores that go up, the harsher the economics becomes. The company had to develop a program to compensate store owners for encroaching locations. "We've made some mistakes in our desire to create a leadership tradition in particular trading areas," says Greenberg. The company has scaled back its expansion plans. But he is not apologizing: "We have an enormous lead in convenience, and we are not going to cede...
From a managing standpoint, McDonald's is making a difficult transition. This is a company that is used to crushing the competition. Now, its markets mature, it is finding every sales dollar harder to come by. Greenberg is reportedly planning a restructuring that would embrace this reality and make the corporate side more responsive to the folks who sell the hamburgers. And Campaign 55 is just the first volley in what will be a long war. McDonald's does have some advantages, Greenberg points out, not least of which is one of the most powerful brands in the world...