Word: greenberg
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David Gergen, professor at the Kennedy School of Government and director of Harvard’s Center for Public Leadership, sat aside Greenberg for the duration of what was essentially an exchange between two major players in presidential politics. Gergen himself served as an adviser to U.S. presidents Richard M. Nixon, Gerald R. Ford, Ronald Reagan and Clinton...
...Greenberg said the political strategy of President Bush, as directed by chief political adviser Karl Rove, is to excite the conservative base on key issues and use select initiatives to reach out to certain targeted groups. He said tax cuts, farm subsidies and aggressive positions on social issues such as abortion and gay marriage are specifically directed at business interests, rural voters and white evangelicals—three key elements of the base. He said Bush administration policies on education, immigration reform and prescription drugs are designed to capture votes from suburban women, Hispanics and seniors, respectively...
Asked by Gergen to discuss Clinton’s political strategies, of which Greenberg was at the center as a lead pollster and strategist, Greenberg quipped, “Ours was all high-minded. There never were any tactics...
...don’t think it’s wholesome politics, but I think it’s real,” Greenberg said. “The people in the middle have been forced to choose between these two blocs that are mostly playing base politics...
...basically urging Democrats to escape by not winning group-by-group, but by taking on larger issues,” Greenberg said...