Word: greenberg
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...kind of upset,” said Anna R. Greenberg ’06. “I was pretty excited about my first vote...
Remodeling more than half its 13,099 U.S. restaurants, which could cost the company as much as $800 million over the next two years, is only part of CEO Jack Greenberg's latest plan to get bloated old Ronald McDonald back in shape. Greenberg is trying to lead a renewed commitment to fast and friendly service, to roll out a national "dollar value menu" and a fresh $20 million national ad campaign. To lay the foundation for future growth, Greenberg is experimenting with all kinds of new restaurant formats: an expanded McDonald's with a sit-down diner serving meat...
While acknowledging the company's poor performance, Greenberg, an affable former accountant who has been CEO since 1998, told Wall Street analysts in a conference call last week, "We have a brand everybody would trade for." That brand, however, is not as powerful as it was, and Greenberg, who some critics say needs to go, may not have much time left to return it to its former glory. After expanding for much of the past decade, McDonald's market-leading share of the $46 billion fast-food burger industry in the U.S. has lately flattened out at around 43%. Wendy...
...York theatergoers are a sophisticated bunch, so nobody in the audience makes much of a peep when half a dozen actors playing baseball players in Take Me Out parade onstage, drop their towels and take a shower. Richard Greenberg's off-Broadway play is about the discomfort caused among his teammates when a star center fielder publicly reveals that he is gay. And it's hardly news anymore that actors can take their clothes off onstage--hasn't been since the kids in Hair came out in the buff to celebrate the Age of Aquarius. No, it's perfectly...
...serious of these works argue that the nudity is justified and quite natural. "My theme is emotional honesty," says McNally of Frankie and Johnny, a play about a couple who sleep together and then grope toward a relationship. "Nudity is the right metaphor for what the play is about." Greenberg says he is "surprised that so much attention is being paid" to the nudity in Take Me Out. "Thirty-five years after Hair, it's just part of the vocabulary now, something that audiences and actors find acceptable." Indeed, of the 70 or 80 actors who auditioned for the roles...