Word: greenbergs
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When it came to his closing argument, John Kerry wasn't about to trust anyone's instincts but his own. Ten days before the election, Lockhart and pollster Stan Greenberg started circulating a battle plan among Kerry's top advisers that called for an abrupt pivot in tone and message for the final stretch. He should talk more about domestic issues, the memo said, adopt a "positive and hopeful tone" and offer optimism instead of fear. "We want to elevate the choice by elevating the moment and the consequences--of four more years of Bush, with all the partiality...
Kerry sent the speech back to be overhauled. He wanted a guided missile, not a softball. On Oct. 25, Lockhart and Greenberg described the final march in a memo titled "THE FINAL PHASE Take Three." Kerry would keep making the campaign about Bush's failings --how he had made "catastrophic misjudgments" in Iraq, how he was letting down the middle class on everything from jobs to college costs to health care. And how, as long as Bush kept saying everything was fine, "the country dare not hope for something better...
...Happening was compiled by Vinita M. Alexander, M.A. Brazelton, Theodore B. Bressman, Eric Fritz, Julie S. Greenberg, May Habib, Nathan J. Heller, Steven N. Jacobs, Bryant Jones, Timothy J. McGinn, Kristina M. Moore, Will B. Payne, Geneva Robertson-Dworet, David B. Rochelson, J. Hale Russell, Zachary M. Seward, Julia E. Twarog, Emer C.M. Vaughn, Julie Y. Zhou...
...Happening was compiled by M.A. Brazelton, Theodore B. Bressman, Mary Catherine Brouder, Julie S. Greenberg, May Habib, Nathan J. Heller, Jayme J. Herschkopf, Steven N. Jacobs, Bryant Jones, Emily M. Kaplan, Timothy J. McGinn, Kristina M. Moore, Will B. Payne, David B. Rochelson, J. Hale Russell, Zachary M. Seward...
...Greenberg insurance dynasty will weather Spitzer's latest assault is unclear. Hank and his sons Jeffrey and Evan, CEO of Ace, are widely respected as the first family of insurance. But each now has the rare distinction of heading a firm mentioned in a Spitzer lawsuit. Is Jeffrey really responsible for unethical practices at Marsh? Says Spitzer: "When you have an $800 million stream of income, one has to be either ignorant, lazy or complicit not to examine how this money is being derived." He's clearly ready for another fight. --With reporting by Barbara Kiviat and Jyoti Thottam/New York