Word: greenbergs
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...they have arrived in the U.S., but as every viewer of VH1's Behind the Music knows, the road to stardom has many detours. In 1991 Steve Greenberg, then a talent scout at Atlantic, signed the Men. Two albums sold fewer than 20,000 copies each; when Greenberg left, Atlantic dropped the band. Greenberg rescued them with a deal at his new label, Mercury. "It became a standing joke in the music industry," he says, "that whenever I moved to a new label, the first thing I did was sign Baha Men." But this time out sales were even worse...
...they have arrived in the U.S., but as every viewer of VH1's Behind the Music knows, the road to stardom has many detours. In 1991 Steve Greenberg, then a talent scout at Atlantic, signed the Men. Two albums sold fewer than 20,000 copies each; when Greenberg left, Atlantic dropped the band. Greenberg rescued them with a deal at his new label, Mercury. "It became a standing joke in the music industry," he says, "that whenever I moved to a new label, the first thing I did was sign Baha Men." But this time out sales were even worse...
...Paging their guardian angel. Greenberg launched his own label, S-Curve, and signed the group as his first act. "I knew that whenever people were exposed to their music, they really liked it," he says. "I was finally in the position to get them the exposure they'd lacked...
...also had a song he wanted them to record. "Dogs," written by Trinidadian musician Anslem Douglas and an island hit two years ago, is a spirited jape about women so disgusted by the antics of the men at a party that they ask, "Who let the dogs out?" Greenberg couldn't get the hook out of his head. He was sure the Men could make...
...When Greenberg presented the idea, group leader Isiah Taylor, 50, rejected it. He thought the song was too Caribbean for the American charts. He was probably right. The original version was a soca (soulful calypso), a horn-heavy, uptempo form that is played at Caribbean carnivals across the U.S. every summer but has never really caught on. When Baha Men finally recorded "Dogs," they explored beats more familiar to American audiences - throwing in some junkanoo (Bahamian festival music) percussion to give it their signature flair. The result is the catchy rendition you've heard so often: urban, with an echo...