Word: greenbriar
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Dates: during 1990-1999
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...businessman, Johnson is showing the same kind of all-star potential. The opening of the 12-screen Magic Theatre movie complex next to the flagging Greenbriar Mall in predominantly black southwest Atlanta is the latest deal to establish the former hoop sorcerer as a force in inner-city economic development. Magic movie marquees are going up in Houston and Cleveland, Ohio, and Johnson has announced plans for 14 new multiplexes in 10 other cities over the next two years...
...grossing movie house. "Everybody in Hollywood said it wouldn't work," Johnson says of the L.A. deal. "They laughed at us, and they laughed at Sony. Now they want to know how they can help." The theater's success has given an assist to other businesses there. Like Greenbriar, the mall had been struggling, with occupancy languishing between 65% and 70%. Since the theater opened in 1995, occupancy has recovered to 98%, and tenants report 30% to 70% increases in sales over the past 18 months. Before the Atlanta theater opened, Johnson was getting calls from businesses such as TGIFridays...