Word: greenburg
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...Jewish Mother, Greenburg...
...Greenburg has taught philosophy at Incarnate Word since 1949, with two years out as president of Benedictine Heights College, which was then slowly dying in Guthrie, Okla. He saved it by selling the grounds and moving the entire college to Tulsa, where it is now prospering. This year he became the first lay president of Incarnate Word (1,200 girls), where he has integrated science and religion to an unusual degree. (The college was racially integrated some time before the U.S. Supreme Court's 1954 ruling...
Open Secret. All the while, Greenburg has hungered to bring San Antonio an educational TV station-"the most important tool ever put in the hands of the educational world." By last year, after seven years of trying, a group of like-minded citizens had raised only $7,500 of a needed $400,000. Taking over one afternoon, Greenburg marched into San Antonio's three commercial TV stations, raised $150,000 from them. To keep the drive going, he climaxed his weekly telecasts crying: "If you want $1,000,000 worth of education, send me a buck...
From Austin's KTBC-TV, in which Mrs. Lyndon Johnson holds a majority of the stock, came $25,000; the Ford Foundation pledged $40,000. With $112,000 to go, Greenburg got another philanthropic windfall of $55,000. Keeping it secret, he called a mass meeting of businessmen to spring his surprise. "I'll take 5% of what's left," cried a gleeful brewer. In ten minutes channel 9 had a full till...
Last month the FCC approved the educational station for San Antonio (46th in the U.S.). Last week, as building plans were being drawn, Greenburg promised that the new station will shun "canned material from the BBC and the Ford Foundation," will be strictly a platform for great teachers to "shame" poor ones. "The classroom won't be a secret any more," says Greenburg. "It will be open to the public eye, and brother, teachers had better perform...