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...Megamall in Kuala Lumpur is overwhelmingly halal, with an elaborate system to keep halal foods separate from the haram ones. Goods that divide scholars on whether they're halal or haram because they could have trace elements of wine - Balsamic vinegar, say, or Kikkoman Marinade - get slapped with little green stickers to alert customers. More blatantly haram items are confined to La Cave, a glassed-in room at the back of the store for goods containing alcohol, pork or tobacco. Wearing special blue gloves, La Cave's staff handle haram goods and seal them in airtight pink plastic wrapping after...

Author: /time Magazine | Title: Halal: Buying Muslim | 5/25/2009 | See Source »

Western Muslims, whose minority status sharpens their sense of identity, are also helping refine the notion of a Muslim lifestyle. In Britain, advertisers are increasingly embracing the power of the "green" pound (that's Islamic green, not environmental green), says Sarah Joseph, editor of Emel, a glossy lifestyle monthly for British Muslims. When Emel launched in 2003, the notion of a Muslim lifestyle barely existed. "People were confused that we could present everything from food, fashion, travel and gardening, all from a Muslim perspective," says Joseph. But Muslims are the fastest-growing segment of the middle class in Britain; they...

Author: /time Magazine | Title: Halal: Buying Muslim | 5/25/2009 | See Source »

...Politicians are natural masters at understanding how metaphors can control conversations. Just think of President Obama and Administration officials - people with a vested interest in convincing us the country is on the mend - talking about "glimmers of hope" in the economy. "Green shoots" seem like child's play when set next to "glimmers of hope. (See the top 10 worst business deals of the past year...

Author: /time Magazine | Title: 'Green Shoots': The Trouble with Economic Metaphors | 5/22/2009 | See Source »

...other words, not all green shoots grow into trees...

Author: /time Magazine | Title: 'Green Shoots': The Trouble with Economic Metaphors | 5/22/2009 | See Source »

...There are no "green sprouts" at 35,000 feet...

Author: /time Magazine | Title: British Airways: High Costs Fuel Record Loss | 5/22/2009 | See Source »

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