Word: greene
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...captain is back, this time online as one of the top features offered by a new environmental website, the Mother Nature Network (MNN). Launched by a group of green Atlantans, including Chuck Leavell, a part-time tree planter and full-time keyboardist for the Rolling Stones, MNN is the latest website to try to ride the environmental wave online. (See grist.org, treehugger.org and TIME's own Going Green.) But if the idea behind MNN isn't new, the website's sheer ambition is. Launched in the teeth of the recession and a media apocalypse that has not spared environment-themed...
...also trying to expand its coverage beyond the usual green-media hot spots of New York and Northern California by hiring college journalists, with the aim of getting at least one reporter in each of the 50 states. But the real soul of MNN is in its green-living features - leavened with the help of Leavell's celebrity friends. If you want to get green tips from the likes of Jeff Goldblum or Jane Fonda, MNN is the place to go. Given that just about the only two subjects that remain viable in today's blasted media landscape are celebrity...
...things with a cricket ball that nobody had imagined for decades. But Warnie is retired from test cricket, his pudgy frame and perpetually highlighted hair now to be found in the TV commentary box. In the first two tests of this southern summer, Australia's aging warhorses and green youngsters were outplayed by a South African team that was hungrier and smarter...
...meantime, green groups are pressuring electronics manufacturers to take responsibility for the afterlife of their products. The strategy is working. By reducing toxic metals like mercury and using fewer small pieces of aluminum and glass, companies like Apple now design their laptops to be more easily recycled. Sony has pledged to work only with recyclers that pledge not to export e-waste. And Dell, which since 2004 has offered free recycling for its products (customers arrange shipping online), recently announced an in-store recycling program with Staples. To confirm that its recyclers are really recycling, Dell uses environmental-audit firms...
...producing, a mountain that will only grow when cable companies stop broadcasting analog signals on Feb. 17 and render obsolete the millions of rabbit ears used on old TV sets. Some TV manufacturers, like Sony, are offering free take-back programs, but if you really want to be e-green, try this: get a coupon from Uncle Sam for a discounted digital converter, and don't upgrade your old TV (or phone or computer) for a little while longer. It may not be in the generous holiday spirit, but it certainly fits the new recessionary...