Word: greene
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...vast exhibition halls in southern Paris one color dominates: green. From the carpeting and lighting to the artificial lawn trimming and acid-green cocktail dresses worn by countless exhibition assistants, the message is hammered home that the industry has staked its economic future on the green revolution. The transformation has been swift. Only a few years ago automakers sued California and Rhode Island to stop governors from imposing local limits on carbon dioxide emissions, and they have lobbied hard against the European Union's efforts to legislate emission standards from Brussels...
...there is one reason drivers might be tempted to spend tens of thousands of dollars on a new car: the urge to go green. Says Matthieu Tenenbaum, deputy director of Renault's electric-car project: "If we continue making polluting cars, some day or other we will stop selling cars...
...this green dream is hardly problem-free or environmentally perfect. First, if oil prices continue dropping, perhaps to last year's $60-per-bbl. mark, drivers may opt to keep their old cars, especially if the recession in the U.S. and Europe deepens and car loans get even harder to obtain. In debt and facing slumping sales, the auto industry is also competing against flush high-tech companies in Silicon Valley, which are also racing to perfect a lithion-ion car battery. What's more, the billions that the auto companies are spending in research could be squeezed during...
...there is one factor which is likely to press car companies into going green: all of us. So long as drivers tire of high oil prices (more than $8 per gallon in Paris) and feel real satisfaction at switching to cleaner technology, automakers are likely to oblige them with affordable electric cars. But should oil prices plummet, we could once again be lulled into thinking that all is well - or at least good enough - with Planet Earth...
...works hard and puts her mind to it, her goals are within reach,” Green said...