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...often asked myself how long it would be before the land of the free realized that having all its banknotes the same color and size was perhaps not the savviest concept. I know that change is not necessarily in the best interests of the inherently protective U.S. green-ink industry, but we all face sacrifices these days, especially when it comes to green issues. So, as you can imagine, a spring came into my step on this autumnal day when I read the news that your $5 bill will be taking on a different hue. John Fowler, London...

Author: /time Magazine | Title: Inbox | 10/18/2007 | See Source »

...there's a problem. Despite the flurry of green boasts and sustainability reports, hard numbers on corporate environmental performance remain frustratingly difficult to find. Carbon neutral may be the reigning Oxford Dictionary term of the year, but too few companies can and do size up their carbon footprints accurately. "You have CEOs making commitments on carbon, but they haven't even measured anything yet," says Mike Wallace, a vice president at Trucost, an environmental-research firm based in London. "How can you be carbon neutral without any numbers...

Author: /time Magazine | Title: The Cost of Being Clean | 10/18/2007 | See Source »

...lack of hard metrics for measuring these things makes it awfully easy for companies to gin up their equations and then brag about their green cred. But even the most cynical p.r. departments know that that's hardly a long-term solution. Climate change is already having a serious financial impact on business. Julie Gorte, a vice president for the mutual fund Pax World, points out that nearly half of the top-100 companies in the S&P 500 reported that their earnings had been affected by Hurricane Katrina--the kind of superstorm scientists believe will become more common...

Author: /time Magazine | Title: The Cost of Being Clean | 10/18/2007 | See Source »

Last month a group of major institutional investors and green groups took steps to start fixing the problem, petitioning the Securities and Exchange Commission (SEC) to require public companies to fully disclose their financial risks from climate change. That was followed on Oct. 9 by the launch of the Supply Chain Leadership Coalition, a new grouping of large multinationals, including Nestlé and Unilever, formed to encourage suppliers to detail their greenhouse-gas emissions. Both groups argue that climate risk should become an essential part of financial reporting, no different from a price-to-earnings ratio. "This is about being able...

Author: /time Magazine | Title: The Cost of Being Clean | 10/18/2007 | See Source »

...heads into its first World Series, Colorado is a loose, nothing-to-lose crew led by a cadre of green but muscled troops named Troy Tulowitzki (a possible Rookie of the Year at shortstop), Brad Hawpe, Jeff Francis (a 17-9 regular-season pitcher), Garrett Atkins and Matt Holliday (the probable NL MVP), who can still stroll unrecognized down Denver's 16th Street Mall. Then there are the older hands: Helton, speed burner Willie Taveras, Yorvit Torrealba and Kazuo Matsui (of Tokyo by way of New York City, cast off by the Mets...

Author: /time Magazine | Title: Sport: Mile-High Momentum | 10/18/2007 | See Source »

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