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...Nonaka's failed turnaround effort is a cautionary tale showing that, while going green may save the world, it may not save your business. With climate change and high oil prices in the headlines, corporations everywhere are rushing to show off their green credentials. But doing your bit to reduce carbon emissions is not the same as basing profits heavily on the sale of environmentally friendly products, a field that-niche-market successes such as the Toyota Prius hybrid car notwithstanding-has yet to reach critical mass...

Author: /time Magazine | Title: Unfriendly Environment | 4/12/2007 | See Source »

...That's because the economics of green products still don't make sense for average consumers, who remain unwilling to pay premium prices for appliances and other big-ticket items offering questionable individual benefits. Take solar power, an area where Sanyo is a significant competitor. Although numerous start-ups in the U.S., China and Taiwan have been investing in the technology over the past two years, generating electricity from solar panels is still at least twice as expensive as buying it from the fossil fuel-reliant U.S. utility grid. Experts say the solar-power industry will need support from government...

Author: /time Magazine | Title: Unfriendly Environment | 4/12/2007 | See Source »

...ethanol, an alternative fuel seen as a way to reduce U.S. dependence on oil imports. "The direction towards environmental issues is the right one," says Tatsuya Mizuno, an analyst with Fitch Ratings. But it's too soon for CEOs to bet their jobs on the expectation that going green will get them...

Author: /time Magazine | Title: Unfriendly Environment | 4/12/2007 | See Source »

...Some say this is the "real" Taiwan, and, indeed, a trip down from the capital requires cultural reorientation. Taxi drivers and shopkeepers speak the Taiwanese dialect instead of Mandarin, and politics here are decidedly "green"-the color of President Chen and his independence-leaning Democratic Progressive Party. Japanese tourists regularly visit, looking for scattered vestiges of their country's 50-year rule on the island, but Westerners have only trickled in, deterred by the four-hour-plus train ride or stop-and-start bus trip down Taiwan's congested west coast. That is expected to change now that the high...

Author: /time Magazine | Title: Making Tracks | 4/12/2007 | See Source »

...listed "51 Things We Can Do" to make a difference [April 9]. In my workplace, a green proponent started a campaign to do away with paper cups and get everyone to use coffee mugs. While convenience will take precedence over environmental correctness more often than not, it is heartening to see such issues come to the fore. There will come a day when TIME insists that letters to the editor be sent only by e-mail...

Author: /time Magazine | Title: Inbox: Apr. 23, 2007 | 4/12/2007 | See Source »

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