Word: greene
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...surprisingly, some companies talk a green game but don't really play one. Ford Motor Co. made a big show of performing a $2 billion environmental overhaul of its River Rouge factory in Dearborn, Mich., but still turns out SUVs like the elephantine Expedition, which gets a puny 14 m.p.g. in city driving. Toyota, famous for its hybrid Prius, has nonetheless joined the U.S. Big Three in lobbying Washington against stricter fuel standards...
...kind of environmental posing--greenwashing is the term of art--will not be a viable business strategy in a world transformed by climate change. The smart money is betting on the need for real innovation--clean technology that lowers costs or improves output. Venture capital is increasingly flowing to green start-ups: $474 million in the first three quarters of 2006 in Silicon Valley alone. That's sparking the interest of everyday investors, who see green technology as--dare they wish it?--the next Internet. Says Ray Lane, a partner at the KPCB venture-capital firm: "If you consider...
...witness was a science-fiction fabulist: Michael Crichton, a critic of warming theory. Now holding the gavel is California's Barbara Boxer, who has had five hearings on climate change in less than three months. While more hearings are a certainty, she must also help field a flock of green bills being offered by newly empowered Democratic members...
...that vetoing a piece of broadly popular legislation is not a fight worth picking now, especially since corporations see value in it. Kristin Hellmer, a spokeswoman for the White House Council on Environmental Quality, will not rule out the President's signing onto cap-and-trade or any other green bill. "It's a bit premature to have that conversation," she says...
...developing renewable-energy sources, but the need for power is spurring innovation. India has an aggressive solar and wind industry, with one company, Suzlon, generating $1.5 billion in wind-turbine revenue in 2006. But India, with its less-developed economy, cannot as easily afford the cost of going green--or at least greener. "The Indian government has not taken the problem seriously," says Steve Sawyer, a policy adviser for Greenpeace International...