Word: greenes
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Dates: during 2000-2009
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...practical conclusions here? If green products are too cheap, they might undermine the buyer's ability to signal her status - a desire built into our evolutionary psychology. Griskevicius and his colleagues recommend that companies find a way to publicize the fact that celebrities buy green products. They might also consider keeping those products at a higher price, since penniless people can't afford to indulge in status-seeking and others will pay a premium for it. We may all be selfish and petty, but there's no reason the planet can't benefit from those shortcomings...
...more luxurious nongreen item (a high-end Sub-Zero dishwasher with a no-spot drying system, for instance) or an eco-friendly item (a dishwasher with a short running time made with recycled components). Those who read the status-priming story were far more likely to pick the green product than the luxury product. They were also more likely to pick the green product than another control group that read neither of the priming stories. (Watch an interview with Ford CEO Alan Mulally...
...help explain a strange thing that happened in 2007: even though tax credits for the Toyota Prius had expired in late 2006, sales actually increased the following year by 69%. (Similarly, prerecession sales of the Lexus LS 600h L far exceeded projections, even though some had wrongly predicted that green-friendly consumers wouldn't shell out well over $100,000 for a hybrid...
...green stories...
...freedom of expression.") British politicians regularly have things thrown at them by protesting members of the public - in 2001, someone threw an egg at then Deputy Prime Minister John Prescott, who famously threw a punch back, and more recently, Business Secretary Peter Mandelson was the victim of a green-custard attack by an environmentalist. But cases like those don't usually end up in court. (See the top 10 awkward moments...