Word: greenes
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Dates: during 2000-2009
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...exposed our magical thinking about what constitutes a middle-class lifestyle. Flash back a generation to the house with the white picket fence. It had a black-and-white TV with an antenna, a car in the garage, a chicken in every pot and two kinds of lettuce (light green and dark green). Now the average house is more than 50% bigger, the car is twice as powerful (and there's often more than one), the TV is flat and gets 900 channels, and we expect the grocery store to have strawberries year-round and about 50 flavors of mustard...
...this year's Best Inventions package, green innovations dominate the selection in a way that no single category has ever done in the 10 years we've been making this list. There's a smart thermostat, solar shingles, the new Philips lightbulb, the edible race car, electric bacteria, lots of electric vehicles and farm-raised bluefin tuna. The remarkable ingenuity shown in the hunt for new materials and products that don't stress the environment is reflected in our list, once again ably edited by senior writer Lev Grossman. One glowing exception to the trend is our invention...
David Kistner's midcareer switch to green cleaning was prompted by another life-changing experience: having kids. In 2002, Kistner was working as a consultant in the aviation industry and his wife Effie was expecting their first child. (They ended up having twin boys.) The baby books he devoured contained a fact that caught his attention: pregnant women and infants should avoid dry cleaning because of the toxic chemicals used in the process. When he had trouble finding a greener cleaner in New York City, Kistner had an epiphany - he'd start his own. The result is Green Apple Cleaners...
Another way to get a green cleaning is to use liquid carbon dioxide. CO2 is nontoxic - thankfully, since so much of it is in the atmosphere. In CO2 cleaning, clothes are put in a vacuum chamber with gaseous and liquid CO2, which dissolves dirt and oil. The drawback here is price: a new CO2 dry-cleaning machine can run more than $100,000. Cleaning green "does take longer and cost more," admits Kistner. How much more? Green Apple charges at least $6.16 to clean a shirt using wet methods or CO2. (See TIME's special report on the climate change...
...Burton cut the recurring chorus, “The Ballad of Sweeney Todd,” the composer said he approved of the choice; in his opinion, choruses in musicals, during which nonessential background characters suddenly join the leads in song, have a “peasant on the green mentality”; his technique is ineffective in films, where the focus lies more on dramatizing interior emotions than creating theatrical spectacle...