Word: greenes
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Dates: during 2000-2009
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...omen when the power went out halfway through the Governors' Global Climate Summit? The 1,200 representatives from more than 70 states, provinces and countries in attendance at California Gov. Arnold Schwarzenegger's global warming conference were about to convene for panels on the green economy and clean-tech innovation, when the lights suddenly went dark at the Hyatt Regency Century Plaza Hotel in Los Angeles. There was a bit of confusion (given California's state budget woes, one had to wonder whether the power bill was past due), but soon enough the attendees shrugged and continued on with...
...conference focused on what state and local governments can do about climate change, and it couldn't come at a more appropriate time. While Washington under President George W. Bush all but ignored climate change, California - with the Republican Schwarzenegger sometimes leading and sometimes following - embarked on its own green path, passing a landmark carbon-emissions cap for the state in 2006 and aggressively promoting renewable energy. Today, California's clean-tech sector is a rare bright spot in a state that is struggling with economic problems. California is where "technology met policy," said Terry Tamminen, the former secretary...
...have to be kidding me. This is everything that is wrong with the green initiatives in the house. Will making it annoyingly hard for me to clean the sauce off my mouth save a napkin or two? Maybe. Will it be hugely inconvenient and only save resources through impractical methods...
...course, you can't spot these plush digs from the highway. Hence new signage, from branding consultant Interbrand Design Forum, that's designed to signal this new, modern spirit. The signature color was updated from forest green to a punchier yellow-green. The famous script now slants to the right instead of the left. "Handwriting analysis told us this was more forward-looking," says Amanda Yates of Interbrand. Yup, they analyze this stuff. Green bulbs illuminate Holiday Inns; blue beams shine up the walls of Holiday Inn Expresses. It's "an inexpensive way," says Scott Smith, also of Interbrand...
Holiday Inn hopes travelers will be won over by all its new goodies: a cheerful but "kept-real" greeting as part of a new staff-training program, the scent of green tea and ginger in the lobby (as opposed to chlorine from the pool) and a sound track that includes Sting and Bruce Springsteen. And when you step into that room - surprise - a pillow-top mattress with crisp white triple sheeting, a flat-screen television, a bright bathroom with a starched shower curtain and upgraded amenities from Bath & Body Works. Stuff you'd expect to find at higher-priced outfits...