Word: greenfielders
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Dates: during 1960-1969
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...banned from many urban areas-a threat that some carmakers already recognize (see ENVIRONMENT). Alternatives are electric or gas-turbine-powered autos. Increasingly, it will be seen that any kind of mass transportation, however powered, is more efficient than the family car. The Rand Corp.'s Stanley Greenfield, however, cynically argues that the revolt against the car may not take place until a thermal inversion, combined with a traffic jam out of Godard's Weekend, asphyxiates thousands on a freeway to nowhere. In addition, factories will have to be built as "closed systems," operated so that there...
...then this cat named Robert Greenfield comes along in the October issue of Cavalier and tries to tell us that Richard Farina was an ambitious grubby little punk or at best was a pitifully insecure social climber...
Merchants, including supermarket and drugstore owners, report that cigarette sales in Greenfield are off 30%. Out of the 363 smokers who vowed to quit, 134 claim to have gone the full 30 days without. Another 21 insist that they "almost stopped," limiting themselves to "snitching" an occasional quick drag; 50 say that they cut their consumption of cigarettes by more than half. With several dozen Greenfielders still on vacation and therefore unpolled, only 69 admit to promiscuously violating the no-smoking pledge...
...most conspicuous backslider is Actor Van Dyke, a chain smoker who joined the townsfolk in signing the pledge and says: "I really made an honest effort, but I was climbing the walls. It was terrible, terrible," Others include Bill Marshall, a Greenfield insurance agent who resisted temptation for only one day. That night, he was awakened by a telephone call from a farmer whose barn had just been blown down in a fierce storm. Marshall reached for a cigarette-and kept on reaching, Jim McCutchan, manager of Greenfield's I.G.A. grocery store, was hooked again after three days...
Backsliders' alibis sometimes verge on the exotic. Keith Gray, a hospital technician, swears that he would certainly have lasted out the 30 days if it hadn't been for "that lousy golf game last Sunday." A Greenfield housewife insists that she resumed smoking only to relieve mysterious nighttime stomach pains, which disappeared as soon as she broke...