Word: greening
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...kind of civic consumerism, our polls show that there has been a - for lack of a better term, kind of Obama effect - that includes both of you - and that in some ways you started talking about, early on, this very American idea of doing well by doing good: green industry, the idea that principles and progress are not mutually exclusive. In some way, you've both been an endorsement of this and a beneficiary of it. The President: Our campaign was an example...
...Join a neighborhood volunteer group like Brooklyn's In Our Backyard and Washington's CarbonfreeDC, which help groups of friends partner on projects - like planting gardens and teaching people how to green their homes - and have some fun along...
...green websites...
...democratic power of all. The Quaker notion of doing well by doing good - popularized by Ben Franklin, the patron saint of social entrepreneurs - predated the predatory capitalism of the Gilded Age. Its revival is due in part to an Obama effect: as a presidential candidate, Barack Obama relentlessly touted green products and industry and preached the idea that profits and principles are not mutually exclusive. His election was both a cause and an effect of this sense of social responsibility: his candidacy capitalized on this evolving mind-set, and he has done more than anyone else to advance...
...long before Obama started talking about how green is the new gold, many corporations discovered that business was about a lot more than a profit-and-loss statement. At first, the corporate stance was defensive: companies were punished by consumers for unethical behavior. In the 1990s, companies like Nike and Walmart were attacked for discriminatory and unfair labor practices. People became alarmed about "blood diamonds," or "conflict diamonds" - gems mined in war zones and used to finance conflict in Africa. More recently, consumers have become concerned about the sourcing of metals used in computers. The nexus of activist groups, consumers...