Word: greenleaf
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Dates: during 1920-1929
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...first-year men in Harvard College, two of them Freshmen and the other four Unclassified Students, have been awarded Price Greenleaf Aid by the Committee on Scholarships on the basis of their distinguished academic records during the first half year. The men thus honored...
...recent afternoon the offices of the Greenleaf Company, Boston, became the classroom where about thirty-five young men from the Harvard Graduate School of Business Administration received a lesson on "Advertising in the making...
...member of the lecture staff of the Harvard Graduate School of Business Administration, who felt that the students would be greatly benefited by an opportunity to see, at first hand, how an advertising agency undertakes the work of launching an advertising campaign. A. B. Hall, General Manager of the Greenleaf Company, led the class step by step through the various stages in the preparation of an advertising campaign--the investigation of market conditions, the selection of media to reach the type of purchasers it is desired to interest, the formulation of selling arguments, the preparation of layouts, copy and illustrations...
...service to its clients, as well as to an explanation of the formulation of campaigns for direct mail selling. At the conclusion of his talk Mr. Hall answered questions put to him by the students, after which they were given an opportunity to watch the various departments of the Greenleaf Agency at their work...
Michael S. Alexander '21, Class of 1863; William Allen '22, Price Greenleaf Aid; William R. Barker '22, Matthews; Gerald Ruggles Barrett, Jr., '20, Price Greenleaf Aid; Elmer Reese Beeler '21, Matthews; Carl A. Benander '21, Bigelow; Alfred L. Benjamin '20, John Harvard; David Berman '20, Price Greenlead Aid; Warren E. Blake '20, Toppan; Frederick M. Carey '20, John Harvard; Charles W. Carter, Jr., '20, Nathanial Ropes, Jr.; Burton L. Chadwick '20, Lincoln; Porter Ralph Chandler '21, John Harvard; Paul P. Coggins '21, Addison Brown; Malcolm Cowley Occ., Harvard Club of Western Penna.; Paul R. Doolin '21, Richard Augustine Gambrill; Nathan...