Word: greenly
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...been completely remodeled to accommodate the 200 Magritte items on display: paintings, drawings, gouaches, posters, advertising art, letters, photographs, sculptures and films. It cost $10 million to build, most of that paid by Franco-Belgian energy giant GDF Suez, which is using the museum as a laboratory of green technologies like LED lights and climate-control systems...
Sure, buying a green product like one of those long-life compact fluorescent bulbs means giving up the understated softness of a regular incandescent. But you also gain something precious when you buy a compact fluorescent: status. When your friends see the bulb screwed into the socket of your lamp, many of them will think you're a better, more socially conscious person (which you may well be). And as the aphorist Publilius Syrus wrote a couple thousand years ago, "A good reputation is more valuable than money...
...more luxurious nongreen item (a high-end Sub-Zero dishwasher with a no-spot drying system, for instance) or an eco-friendly item (a dishwasher with a short running time made with recycled components). Those who read the status-priming story were far more likely to pick the green product than the luxury product. They were also more likely to pick the green product than another control group that read neither of the priming stories. (Watch an interview with Ford CEO Alan Mulally...
...help explain a strange thing that happened in 2007: even though tax credits for the Toyota Prius had expired in late 2006, sales actually increased the following year by 69%. (Similarly, prerecession sales of the Lexus LS 600h L far exceeded projections, even though some had wrongly predicted that green-friendly consumers wouldn't shell out well over $100,000 for a hybrid...
...Some of my technology shortcomings arise no doubt due to the date of my birth. When I went to college I was outfitted with a state-of-the-art Smith Corona Silent Super typewriter. It was light green and came in a hard tan carrying case. I would never have thought to call it a manual typewriter because, of course, all typewriters were manual, right? Thus when I took a typing test for my first job and was confronted with a typewriter where all of the keys were stuck, it took a stunned HR person to introduce...