Word: greenly
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...psychopathic gore to the day of romantic mush and put it all to the title of an old Rodgers and Hart song. The gaudy box-office take for My Bloody Valentine's 3-D remake will surely cue more feast-day gorefests. Expect to see The Scarin' of the Green on St. Patrick's Day and Peter Choppin'tail for Easter, as well as My Pukey Purim and, every four years, Inauguration Day: Fear Itself...
...More than that, Masdar City and the WFES as a whole show the triumph of a kind of techno-environmentalism that would be all but unrecognizable to the crunchy nature lovers who once dominated the green movement. A walk through the summit's cavernous exhibition area, where models push mini-wind turbines, reveals booths dedicated to thin-film solar arrays, geothermal pumps and carbon-trading consultancies. There's little about trees or wildlife, nothing about environmental sacrifice - this is about the business of getting the carbon out of our energy supply as quickly as possible. And even in the middle...
...residents around the city's streets. Planners unveiled a model of a PRT car on the summit's first day. With the sleek silhouette of a racing motorcycle, but with room for four passengers, the PRT seems to have escaped from the movie Tron. It's enough to turn green-tech nerds giddy, even though it looks like the kind of sci-fi project that may have gotten too complicated for its own good...
...Masdar and the WFES aren't about simplicity - they're about silicon and solar and the power of technology to free us from carbon without calling for uncomfortable sacrifices. "You can have your lifestyle and your business here," says Masdar's Awad. And though it may make old-school greens shake in their Birkenstocks, this carbon-free city next to a very unsustainable desert metropolis - where watering keeps the lawns green in the dry winter and everything is air-conditioned - represents at least one future of environmentalism, a future that embraces new technology to remedy the ills of old technology...
...green ideas...