Word: greenly
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Dodge makes a popular muscle car, the Challenger, that comes in Tora Red and Hemi Orange. (Hemi is car-speak for a type of engine that accelerates like a rocket). There's a shiny red one, with a big green bow on the hood, on the showroom floor in Overland Park, Kan., and sales manager Mike Sullivan is confident it will be sold - and soon...
...mint-condition cars gleam amid old Skelly gas signs and an antique manual pump frozen at 19 cents a gallon. A juke box features Sinatra, the Ink Spots and Peggy Lee. The colors are spectacular. There's the two-toned gray and salmon '55 Bel Air and the silky green '57 Thunderbird convertible. How could a country look at cars like that and not fall in love...
...Seattle, what about one part of San Antonio compared to another? One block of downtown Seattle compared to the next block? "Without that knowledge, renewables can be a bit of a crap shoot,' says Kenneth Westrick, the CEO of the renewable mapping company 3Tier. (See TIME's Top Ten Green Ideas...
...neighborhoods, literally rooftop by rooftop. The company has just finished mapping all of San Francisco, allowing residents to enter their address and take the solar measure of their own home. "People in San Francisco think we don't have any solar potential,' says Gavin Newsom, the city's deep-green mayor. "But the map shows we have a lot more sun than you'd believe...
...office is also identifying the 1,500 business that have the biggest solar potential in San Francisco - saving them equally big money - and is offering a special incentive to solar contractors who employ graduates of San Francisco's workforce training program, part of the mayor's push for green jobs. "Everyone's talking about green jobs, but to say is not to do,' he says. "We want to actually do this...