Word: greenly
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Scot case was not happy. Vice president of the environmental marketing firm TerraChoice, Case last year sent his researchers into a big-box retail store to evaluate the green advertising claims of some of the products on its shelves. The results were startling: of the 1,018 products TerraChoice surveyed, all but one failed to live up fully to their green boasts. Words like nontoxic were used in meaninglessly vague ways. Terms like Energy Star certified were in fact not backed up by certification...
...misleading marketing about the environmental benefits of a product. Greenwashing isn't new--ever since the environment emerged as an issue in the early 1970s, there have been advertising firms trying to convince consumers that buying Brand X is the only way to save the earth. But as going green has become big business--sales of organic products alone went from $10 billion in 2003 to more than $20 billion in 2007--companies appear eager to associate themselves with the environment, deservedly...
...meat a year is one of the greenest lifestyle changes you can make as an individual. You can drive a more fuel-efficient car, or install compact fluorescent lightbulbs, or improve your insulation, but unless you intend to hunt wild buffalo and boar, there's really no green way to get meat - although organic, locally farmed beef or chicken is better than its factory-raised equivalents. The geophysicists Gidon Eschel and Pamela Martin have estimated that if every American reduced meat consumption by just 20%, the greenhouse gas savings would be the same as if we all switched from...
...pace to hit goal," says Jason Green, a 27-year-old Gaithersburg, Md., native who is Obama's national voter registration director. "I would love to exceed goal." Green, not surprisingly, isn't in the mood to get specific about what that goal is, though he does say that it is "in the millions," and that the bulk of the voters will be in the 18 battleground states, including Ohio, Pennsylvania, Virginia, Florida, Michigan, Wisconsin, Colorado and New Mexico (though drives have been mounted in all 50 states). Green is also happy to share the news that they registered more...
...years German politics was defined chiefly by the rivalry between the two big people's parties. The arrival of the Green Party in the 1980s and Die Linke in 2005 has divided the field, scattered voters, and made it harder to form a government at the state and federal level. The troubles of the SPD, as dramatically illustrated this weekend, suggest that Germany's political atomization is not over yet. With reporting by Ursula Sautter / Bonn