Word: greenly
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...green groups are desperate for Cameron to name himself King of the Environment. Days before the Academy Awards on Mar. 7 - Avatar is up for nine Oscars, including Best Picture and Best Director - a coalition of environmental groups launched a campaign to highlight the movie's not-so-hidden green subtext, and to prevail upon the director to use the awards-show platform to send the world an environmental message. (See pictures of James Cameron's best special effects...
...fuels, the same way our future selves in Avatar have been forced to leave a wasted planet Earth in search of pricey, and presumably necessary, "unobtanium." "The tar sands in Canada are like [the forests of Pandora in] Avatar - without the blue people," says Cotel. (See the top 10 green ideas...
...from cheapening nature, thinking in terms of "natural capital" can offer a way to assess the crucial but unmeasured benefit that humans derive from the nature. Ascertaining that value can then help decision makers bring environmental factors more explicitly into their planning. (See the top 10 green ideas...
...biodiversity loss, then, be seen as a failure of the market? "Biodiversity is the living capital of the planet," says Pavan Sukhdev, a senior banker with Deutsche Bank and Special Adviser to the United Nations Environment Programme's (UNEP) Green Economy Initiative. Like any capital, he says, it has to be measured to be managed. "If you don't count half of your balance sheet, you're going to get your profit and loss ratio incorrect - and we have...
There have been other efforts to value ecosystem benefits, notably by British economist David Pearce, through his book Blueprint For a Green Economy, which was influential in the 1990s. (Professor Barbier was a coauthor.) What's different now is the urgency - we get news of nature disappearing every day - and new tools for measuring value, since research on ecosystems and valuation metrics have been evolving steadily over the last 20 years. Through programs like the Millennium Ecosystem Assessment, drawing on the work of more than 1,360 experts worldwide, the economic value of biodiversity - which, alas, is often determined after...