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...best-selling book “Blink,” Malcolm Gladwell devoted 12 pages to Banaji’s research on the Implicit Association Test, a methodology created by Banaji’s dissertation advisor, Anthony G. Greenwald, in 1994. The test is designed to measure the strength of automatic association and is an important tool in social psychology today...
...Banaji journeyed to Philadelphia to pay tribute to her Ph.D. adviser Greenwald, who was receiving the Distinguished Scientist Award, a prestigious prize given by the Society of Experimental Social Psychology. Banaji delivered an address recounting her memory of Greenwald. “It made the entire room of five or six hundred people cry,” Carney says, referring to Banaji’s speech. “It was just mind blowing...
...outcome of the race in Iowa's fourth district (representing northern Iowa farm towns as well as the college town of Ames and fast-growing Des Moines suburbs), where the well-funded, seven-term Republican incumbent Tom Latham is facing a stiffer-than-usual challenge from Democrat Becky Greenwald, a political newcomer who has earned national attention and is hoping to ride a Democratic wave to victory if Obama wins. Iowa is among only four states that have never sent a woman to Congress (of those four, which include Vermont and Delaware, Iowa and Mississippi have also never elected...
...increasingly under pressure to select their choice—or have they already made up their minds? In many cases, the answer is yes, according to data collected by Harvard psychology professor Mahzarin R. Banaji, in conjunction with professor Brian Nosek of the University of Virginia and professor Tony Greenwald of the University of Washington. The three scientists are collaborating on “Project Implicit,” a research Web site which allows visitors to complete various tests in order to gauge their subconscious associations. The tests cover a wide variety of topics, including racial, religious and gender...
...Greenwald, Robert •ads demanding release of McCain's medical records produced...