Word: gregoriana
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With Paris couture in the doldrums, the world's most sought-after designer is rapidly becoming Rome's Valentino. At 35 he has an unexcelled roster of customers trooping into his salon at 24 Via Gregoriana, led by Jackie Kennedy, who these days seldom buys from anybody else. More important, he improves with age; each Valentino collection strikes fashion editors as better than the last. When he showed his spring and summer clothes in Rome this winter, he declared them "the best I've ever done" and nobody in attendance would gainsay the king of Rome. Cried...
...Anne Reed. Now he is the acknowledged king of Italian couture. His brown and white "head to toe" line featuring chain-printed silks was the hit of Rome's recent spring and summer collections. Though he has a staff of nearly 200 at his headquarters on Via Gregoriana, he has just opened a second salon in Milan to keep up with orders...