Word: gremlin
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Dates: during 1970-1979
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Early next year American Motors plans to bring out a "luxury" version of its successful Gremlin subcompact at about $4,000. Chrysler will introduce two "personal luxury cars," the Charger SE and the Cordoba. Both will carry price tags ranging from $5,500 to $6,560; in style and size, they will most closely resemble Ford's Thunderbird...
...Total auto sales so far this year are down 21% from early 1973, and sales of some big cars have been cut in half. Sales of AMC's five makes-Gremlin, Hornet, Javelin, Ambassador and Matador-are up 16% from a year ago, boosting the company's share of the U.S. auto market to 6.7%, from...
Right on target too. Today, 70% of AMC's production is in the compact Hornet and the subcompact Gremlin. The little cars have turned out to be a particular hit with younger buyers. In 1967 the average age of an AMC car buyer was 62; today...
...official a historic shift in the public's automotive tastes: for the first time in memory, standard-sized Chevrolets and Fords are no longer outselling every other make of car. They have finally lost their lead to the Chevy Vega and Nova, the Ford Pinto, the American Motors Gremlin and the Dodge Dart...
American Motors Gremlin (232-cu.-in. engine, manual transmission), 18 m.p.g...