Word: gremlin
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Dates: during 1970-1979
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...They are concentrating their purchases on compact cars, which now account for just over one-third of the market, easily outselling the next most popular class, the intermediates, which have just over one-fifth. Some of the fastest sales increases this year have been reported for American Motors' Gremlin (up 40%), the Chevy Nova (up 33%) and the Plymouth Valiant (up 19%). But then the buyers are loading these relatively low-priced cars with expensive options. Ford President Lee lacocca expresses amazement at the number of motorists who purchase Pintos at a base price of about...
...Motors spent a remarkably low $5,000,000 and simply cut down the Hornet. As a result, the company produces the only subcompact with a six-cylinder engine (the others have four cylinders). Its latest gimmick is to offer optional denim upholstery by Levi Strauss. Together, the Hornet and Gremlin ring up two-thirds of American Motors' car sales...
...called minicars-Vega, Pinto, and Gremlin-in turn are leading
Detroit's selling spree. American Motors' Gremlin is in short supply, forcing some customers to wait an extra five weeks for delivery. For the past two months, production of the Vega at Chevy's recently struck Lordstown, Ohio, plant has been at a peak level of 101 cars an hour. Ford's Pinto is the speediest seller of all: 175,000 in the first five months of 1972 v. 131,000 in the same period of 1971. Pinto benefited especially from the introduction early this year of a mini-station wagon that resembles Ford...
...same period last year, and its share of the market went from 3.4% to 3%. During the price freeze, when car sales in the U.S. posted a record, purchases of Ambassadors, Hornets and Javelins fell below 1970 levels. On the other hand, in the first ten months of 1971 Gremlin's sales doubled, and the medium-sized Matador is a strong seller. To improve its sales, American must strengthen its dealerships. So far this year 262 dealers have dropped out, reducing American's network to 2,031 showrooms. American's biggest handicap is styling problems. Consumer Reports...