Word: gremlin
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Dates: during 1970-1979
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Maybe I should develop some of these points more fully. Like the Firebird. Not only is it a cool car, but just check out the things he does with it. He's probably the best driver on television, and definitely the coolest. Every time I try to throw my Gremlin into a spin instead of doing a three-point turn it stalls. Rockford wouldn't be caught dead in a Gremlin...
Cancel all reservations for airline flights, select a reliable four-engine armchair and take off: "The Gremlin's Castle was trembling in an incipient stall ... Almost directly ahead stood the Taj Mahal ... We were obviously going to knock it down ... Desperate in the seconds remaining, I made a wild decision. I doubted if anyone had ever tried it in a C87 ... 'Hogarty!' I yelled. 'Give me full flaps...
Concord sales, unlike those of AMC's other models like the Gremlin and Matador, have in fact started fast. But unfortunately for the company, Concord is not all that different; it faces stiff competition from the Ford Fairmont, Chrysler's Dodge Aspen and General Motors' Chevy Nova. And Meyers' optimism reminds skeptical Detroiters of the company's early exuberance about the glassy Pacer, whose sales in 1975, the year of introduction, really did hit 100,000?and then almost stopped. Whether Concord can keep up its initial success will go far to determine if Meyers remains the head...
...market share when General Motors, Ford and Chrysler started making compacts too. In the mid-1960s it tried to compete against the Big Three by offering a wider range of car sizes and lost disastrously. In 1970 A.M.C. again anticipated public taste by introducing the first U.S. subcompact, the Gremlin, and by 1973 profits were boosted to $44.5 million...
...model run, Chapin plans some changes. A.M.C. will introduce a new luxury compact to compete with such cars as the Ford Granada and Dodge Aspen, and will give the Pacer a peppier engine. The Gremlin already comes with an option of a fuel-miserly four-cylinder power plant. The company, Chapin told shareholders, remains committed to small cars; he prophesied that the U.S. "will be a small-car nation by the 1980s...