Word: gremlin
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...public's growing preference for small cars. Between 1965 and 1973, sales of small imported cars jumped 200%, to 1.7 million. This evidence of the change in tastes was later reinforced by the popularity of such subcompacts as the Ford Pinto, the Chevrolet Vega, the American Motors Gremlin and the Dodge Colt. American Motors Chairman Roy Chapin read the signs astutely and steered his faltering company almost exclusively into small cars-a providential move that greatly helped...
Just over 1 in. longer than A.M.C.'s Gremlin and designed with a sloping front that cuts aerodynamic drag, the Pacer has more headroom in back than a Continental Mark IV. The door on the passenger side is 4 in. longer than the driver's-an innovation aimed at facilitating entry to the back seat. The car's most striking feature is an abundance of glass: it has more window surface than the Cadillac Eldorado. But its main selling points will be low cost (base price: $3,299) and high fuel economy (25 m.p.g. on the highway...
Early next year American Motors plans to bring out a "luxury" version of its successful Gremlin subcompact at about $4,000. Chrysler will introduce two "personal luxury cars," the Charger SE and the Cordoba. Both will carry price tags ranging from $5,500 to $6,560; in style and size, they will most closely resemble Ford's Thunderbird...
...Total auto sales so far this year are down 21% from early 1973, and sales of some big cars have been cut in half. Sales of AMC's five makes-Gremlin, Hornet, Javelin, Ambassador and Matador-are up 16% from a year ago, boosting the company's share of the U.S. auto market to 6.7%, from...
Right on target too. Today, 70% of AMC's production is in the compact Hornet and the subcompact Gremlin. The little cars have turned out to be a particular hit with younger buyers. In 1967 the average age of an AMC car buyer was 62; today...