Word: grgich
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Take me out to the ball game, Take me out to the Diamond View Suites. Buy me some Dijon-marinated jumbo shrimp and Grgich Hills Chardonnay, I don't care 'cause the company will...
...more popular way to reach the public directly is through winery-sponsored "clubs." Sterling Vineyard's Collections Club and Grgich Hills' Pre- Release Club, for example, publish newsletters that provide subscribers with discounts on newly released wines and "library" selections of wines in limited production. Sterling, which is owned by Seagram's, recently offered its club members two new Italian wines that the company represents and markets in the U.S.: a white Pinot Grigio and a red Sangiovese. "We're trying to 'loyalize' our customers," says Samuel Bronfman II, president of Seagram's Classics Wine Co. "We also want...
Today that quality is mirrored on some private lines. The Napa Valley Wine Train, which rolls sedately through some of the best wine country in the U.S., serves elegant meals accompanied by wines from the vineyards that it passes, including Domaine Chandon and Grgich Hills. California-based Sentimental Rail Journeys offers vacation packages in restored vintage and Pullman cars that are attached to Amtrak trains, complete with porters skilled in turn-of-the- century attentiveness. Sample fare: $565 a person for a four-day San Francisco excursion. Michigan's Shiawassee Valley Railroad provides drama at a more modest price...
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