Word: gribbin
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Dates: during 1960-1969
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GEORGE GALLUP ROBERT M. GANGER WILLIAM F. GIBBS ALTHEA GIBSON SOPHIE GIMBEL DONALD A. GLASER BARRY GOLDWATER RUTH GORDON CHARLES H. GOREN CRAWFORD H. GREENEWALT GEORGE H. GRIBBIN ERNEST GRUENING MRS. WINSTON GUEST HARRY F. GUGGENHEIM
...George Homer Gribbin, president and chief executive officer. Young & Rubicam...
...GRIBBIN: The Copywriter's Friend
WORKING in a plain-shoe office that does not even boast air conditioning, George Homer Gribbin, 55. presides over Young & Rubicam (1961 billings: $260 million), the nation's third biggest agency. "We're always described as the second-best agency, right after the agency that's making the pitch for itself," says Gribbin, grinning behind his Mephistophelian eyebrows. Prime reason is that, unlike some of his competitors, Gribbin encourages his copywriters to exercise their individual style, on the theory that there are no hard-and-fast rules for producing effective advertising. Some of the results: those...
...week's end, other agency chiefs had joined Gribbin's protest, but their complaints were futile; Treyz announced that he had $200 million worth of contracts signed with 40-second breaks...