Word: gribbin
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...Andreas Fault, seismologists agree that California could at almost any time suffer another major earthquake, perhaps even more serious than San Francisco's 1906 disaster. Scientists hesitate to predict exactly when or where the big quake will come, but that has not deterred two young astronomers, John Gribbin and Stephen Plagemann. In a new book, The Jupiter Effect (Walker; $7.95), which has generally been treated seriously by the press and the networks, they prophesy that a major quake will devastate the Los Angeles area in 1982. What has gone largely unnoticed, however, is that most seismologists and astronomers consider...
...Starters Larry Houston and Steve Baumann return at forward, but may be overshadowed by sophomore star George Otieno, who has already collected mine goals in Penn's first three games. The defense, which has allowed but one goal all season, is impressive. Starters Bill Straub, Don Ries and John Gribbin anchor a first-rate unit. Behind them is goalie Jim Miller, himself a top-notch player. Penn is loaded...
GEORGE GALLUP ROBERT M. GANGER WILLIAM F. GIBBS ALTHEA GIBSON SOPHIE GIMBEL DONALD A. GLASER BARRY GOLDWATER RUTH GORDON CHARLES H. GOREN CRAWFORD H. GREENEWALT GEORGE H. GRIBBIN ERNEST GRUENING MRS. WINSTON GUEST HARRY F. GUGGENHEIM
...GRIBBIN: The Copywriter's Friend
WORKING in a plain-shoe office that does not even boast air conditioning, George Homer Gribbin, 55. presides over Young & Rubicam (1961 billings: $260 million), the nation's third biggest agency. "We're always described as the second-best agency, right after the agency that's making the pitch for itself," says Gribbin, grinning behind his Mephistophelian eyebrows. Prime reason is that, unlike some of his competitors, Gribbin encourages his copywriters to exercise their individual style, on the theory that there are no hard-and-fast rules for producing effective advertising. Some of the results: those...