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...nature in most industries but not the wine biz. Gallo interviews thousands of American wine drinkers every year, inquiring about the flavors they like and their buying habits. The company has used those data to craft flavor profiles for all major wine types. Each profile is a three-dimensional grid charting the possible flavors and consumers' reactions to them. Gallo's winemakers are then encouraged to craft wines that will get a favorable rating and be consistent year after year. (Among the unsurprising findings in Gallo's research: Americans like to drink their wine "young"--to buy it and have...
...Widespread use may be years off, but microgeneration is starting to catch on. In Goudouras, a small seaside village in southeastern Crete, Greenpeace helped set up Greece's first grid-connected solar power unit, at the local elementary school. The solar system mollified residents who opposed plans for a potentially environmentally harmful oil-powered plant in nearby Atherinolakkos...
...accomplish this, but it may not be as hard as people think. For example, I'm told that since most people drive only 20 miles a day, you can get as much as 500 m.p.g. with a simple modification that would allow hybrid cars to plug into the electric grid at night. I'm told the electric industry is so excited about this that they might be willing to pay people $1,000 to buy hybrid plug-in cars...
Today, wind power is economically competitive with fossil sources of electricity even without subsidies. To realize its potential, we need to upgrade and expand the national electric grid so that power generated in a farmer’s field in North Dakota can be made available to consumers far removed. Excess power could be used to generate hydrogen which could substitute at least partially for oil in the transportation sector. And we should think seriously about a new generation of nuclear power plants with appropriate planning to deal with issues of safety and waste...
...expected, coming to Harvard has expanded my horizons, or at least stretched them further along the Northeast corridor. I’ve learned to navigate an entirely new and un-grid-like city, adjusted to life without round-the-clock pizza delivery, and come to appreciate the charm of Boston’s brick-laden, cobbled-street neighborhoods. Despite the grudging fondness I’ve developed for Beantown, when senior job panic rolled around, I spent my fall submitting applications, racking up frequent flier miles, and assuming this July would see me safely back in the City, where...