Word: grigio
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Dates: during 1994-1994
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...example, publish newsletters that provide subscribers with discounts on newly released wines and "library" selections of wines in limited production. Sterling, which is owned by Seagram's, recently offered its club members two new Italian wines that the company represents and markets in the U.S.: a white Pinot Grigio and a red Sangiovese. "We're trying to 'loyalize' our customers," says Samuel Bronfman II, president of Seagram's Classics Wine Co. "We also want to introduce them to different tastes...