Word: grignon
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Dates: during 2000-2009
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...buys. Already a big presence in ABC's Extreme Makeover: Home Edition, Sears was eyeing new sitcoms like the WB's Supernatural, and the company isn't interested in providing an appliance as a background prop. "That's not enough to make people shop at Sears," says Perianne Grignon, vice president of media services for Sears. "It's easy to use merchandise as a prop, but we have higher standards...