Word: grim
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Conditions grew grim for agencies during the gulf war. Advertisers slashed spending sharply, in part because they were worried that commercial interruptions of combat coverage would offend American consumers. Since that feeling was so widespread among U.S. companies, many firms also viewed the period as one in which they could safely cut advertising budgets, confident that their competitors would do the same thing rather than take advantage of the quiet marketplace...
Most agency chiefs, though, take issue with that grim view. Says Leo Burnett chairman Hal ("Cap") Adams: "It still comes down to the impact and value of ideas. Good ideas will attract support, and really good ideas are irresistible...
...sounds for different kinds of audiences. "I think the British invasion will happen again," predicts Mike Edwards, the lead singer of Jesus Jones. Fishbone combines an upside-your-head musical assault with some pointed lyrics. "Forgive us for we have no control or self-respect," goes Junkie's Prayer. "Grim reaper has cashed my life-savings check/ Thy rocketh and thy pipeth restoreth...
While the total amount of aid reaching the country is impossible to calibrate, a massive mobilization by UNICEF and the International Committee of the Red Cross is under way. However, the situation for the summer remains grim. Iraqi health officials and Western observers say that without an immediate lifting of sanctions, at least as they affect the country's ability to import food and medicine, tens of thousands of children will die, the victims of a war that, for them, is still being waged...
Unfortunately, many of the copycats deliver hokey, improbable scenarios with the depth of a shampoo commercial. The Grim Reaper and the fires of hell have been slickly supplanted by a blissful feel-good death in the form of reincarnation. Dying is depicted as a transitory state, at worst a move to a new neighborhood. "All these ghosts are young, attractive people," observes Scott Frank, writer of the forthcoming Dead Again, starring Andy Garcia. "Who wants to see old ghosts?" One notable exception will be The Rapture, an austere film, starring Mimi Rogers as a woman who murders her daughter...