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...Nobel Prize for Literature for writing a memorable slogan. But you will earn a well-deserved place in marketing history, according to this engaging teaching guide/love letter to "words that sell brands, grip fans & sometimes change history." After all, says Cone, the chief marketing officer for Epsilon and a veteran phrasemaker, look at the enduring impact of power lines such as Morton Salt's "When it rains it pours" (1912) and McDonald's "You deserve a break today" (1971). Whatever you do, counsels the author, "change everything but a great line." That sort of inspiration, he maintains, is the voice...

Author: /time Magazine | Title: Business Books. | 5/1/2008 | See Source »

...mainstream in 1993 with the founding of the National Alliance party. Alemanno served as agriculture minister in Berlusconi's 2001-2006 government, and was allied in the mayoral run with Berlusconi backers in the newly formed Freedom Party. After years of centrist Christian Democratic mayors and a 15-year grip by the center-left, Rome now has its first rightist mayor since World...

Author: /time Magazine | Title: Rightist Elected as Rome Mayor | 4/29/2008 | See Source »

...election campaign, in which the opposition was allowed to campaign more or less freely, suggested the regime was loosening its grip, or was at least divided and unable to repress. The days after March 29 saw further hopeful signs. The opposition declared victory, and Tsvangirai was even moved to declare the dawn of "a new Zimbabwe founded on restoration, not on retribution, equality not discrimination, love, not war, tolerance not hate." He even said, "After Saturday 29th of March, 2008, Zimbabwe will never be the same again." Unfortunately for Zimbabwe, Mugabe and the Zanu-PF seem merely to have been...

Author: /time Magazine | Title: Mugabe Plays for Time | 4/7/2008 | See Source »

...that the regime takes pains to appear as though it is acting legally and heroically (organizing elections, denouncing the M.D.C. for prematurely announcing their results, railing against bloody colonial imperialism) while at the same time keeping an iron grip on power (sanctioning vote-rigging, beating up Tsvangirai and others, as they did last year, and, in Matabeleland in the 1980s, committing mass murder). Hence its appeal to Zimbabwean patriots to vote for Mugabe and against Western imperialism, while all but ignoring the plight of a people enduring an economic collapse that is only hinted at by the numbers: more than...

Author: /time Magazine | Title: Mugabe Plays for Time | 4/7/2008 | See Source »

...past, elections have primarily served as an opportunity for Mugabe to tighten his grip. Campaigns have been violent, their aftermaths more so. Few would discount the possibility that by allowing open opposition, Mugabe is merely drawing his opponents into the open. But even if the violence fails to materialize this year, Maroleng says the poll is a distraction from talks between the government and opposition, mediated by South Africa, aimed at restoring a more democratic political climate in Zimbabwe and strengthening its institutions. The election, says Maroleng, once again reduces the question of Zimbabwe's political future to the question...

Author: /time Magazine | Title: Could Mugabe Lose His Election? | 3/29/2008 | See Source »

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