Word: grisman
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Dates: during 1970-1979
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...mayhem ever end? Perhaps. CBS recently prepared a "violence tabulation" showing that brutality on TV has been decreasing lately. It may be a consequence of good policy and good business at work. Violence is getting boring, and some advertisers think it may not be selling their products. Says Arnold Grisman, an executive vice president of J. Walter Thompson, the world's largest ad agency: "What shocked us yesterday does not shock us today ... violence dominates our time-but at the same time we keep escalating the violence scale." Pointing out that the public was heading for a "sensory overload...