Word: groatman
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...want? In a word: Barbie. Mattel last fall released a disc called Barbie Fashion Designer that was a runaway best seller, proving once and for all that if the pitch is right, the girls will play. "There's always been an interest in marketing for girls," says Suzanne Groatman, children's software buyer for the retail giant CompUSA. "Barbie just exploded the market. People are looking at this year as the time to launch on the coattails of that traffic...
Will such diversions capture the hearts, minds and leisure time of nine-year-old girls? Something's bound to. "Half the people who shop in our children's area have girls at home," notes CompUSA's Groatman. That kind of market power surely abhors a product vacuum...
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